EHF Marketing and French Handball Federation enter new media rights agreement
MEDIA RELEASE: The new agreement between EHFM and the FFHB gives French audiences direct access to the men’s and women’s EHF Champions League and EHF European League.
EHF Marketing (EHFM), the marketing arm of the European Handball Federation, and the French Handball Federation (FFHB) have entered into a new media rights agreement, taking effect with the start of the 2026/27 season.
The cooperation brings the men’s and women’s EHF Champions League and EHF European League action to French audiences, with the coverage focusing on all matches involving French clubs, alongside selected top international fixtures.
The agreement, which includes the rights for television, OTT, streaming and digital platforms, covers the EHF Champions League Women and Men, as well as the EHF European League Women and Men.
Alongside the FFHB's coverage, EHFTV, the EHF's own OTT platform, will show additional matches, ensuring even broader access to European club handball for fans across France.
France enters the 2026/27 season with a strong representation across the EHF club competitions. Metz Handball begin the campaign as reigning EHF Champions League Women titleholders, having become the first French club to win the competition, while JDA Bourgogne Dijon Handball are the current EHF European League Women champions.
In the expanded 24-team EHF Champions League Men, Paris Saint-Germain, HBC Nantes and Montpellier Handball will represent the French league.
The agreement is another step in EHF Marketing’s expanded role and responsibility for international media distribution from the 2026/27 season. As part of this role, EHFM will also act as host broadcaster for matches played in France.
David Szlezak, Managing Director of EHF Marketing, said: "France is one of the key markets for European club handball, with its clubs playing an important role in the EHF Champions League and the EHF European League. The recent successes of Metz and Dijon underline the strength of French club handball. This agreement with the FFHB creates a strong setup to bring the matches of French clubs, as well as other leading European fixtures, to audiences across France."
Philippe Bana, President of the French Handball Federation, said: "With the support of the National Handball League (LNH), we stepped up to acquire the rights to European club competitions from EHF Marketing — an unprecedented move by the federation, undertaken for the benefit of the clubs. We secured the rights and then worked with the professional leagues to ensure extensive visibility through our broadcasting partner. This agreement is excellent news for the exposure of our clubs competing in European club competitions. The deal allows us to offer fans the majority of the EHF Champions League schedule as well as full coverage of the French clubs' campaigns."
About EHF Marketing GmbH
EHF Marketing GmbH is the marketing arm and subsidiary of the European Handball Federation. The company works closely with marketing and media partners, as well as with Europe’s leading clubs to release the full potential of the sport on the international sports market. EHF Marketing GmbH is responsible for the exploitation, organisation and promotion of the European club handball competitions including the EHF Champions League and the EHF European League.
Photos © Uros Hocevar / kolektiff
