Play True Day began as an initiative in Latin America, based on a conference hosted by WADA in 2013 attended by 17 countries in this region. From there, Play True Day has grown significantly. In 2021, WADA’s digital campaign reached over 87 million people worldwide.
On Play True Day, WADA invites athletes, anti-doping organisations at all levels, sports federations, governments and major event organisers around the world to join the campaign using the hashtags #PlayTrueDay.
